• Apr 27, 2022
• Jasmine A. Hart

No doubt customers are the bricks that build a successful building of your business, they are the blood that every business needs to prosper and establish itself in this competitive world. If you add more customers, then it is a sign of your growth but merely selling the products is not the goal. The goal is to keep the gathering leads with your excellent service so that they can become your sales and later on they become your most loyal and regular customers. So here to build that kind of relationship the right technology can help you out.

You have definitely heard about Customer Relationship Management (CRM) for managing all the potential relationships and interactions with your customers. You can use CRM to stay connected with customers, and company management, and streamline projects, and processes. But you might have come across several types of CRM, and you must be confused about choosing one of them. Whether you should go for a custom CRM or a salesforce? Which one of them is better and can help you more with the business, etc etc.

So in this blog, I will be revealing some of the advantages and characteristics of both things, which would guide you to choose one of them for your business.

Let's get started

Before going ahead we must know what they both mean.

Custom CRM:

A custom CRM is a software that is building on the demands and needs of the business that you are doing. It will be taking into consideration all the basic necessities and requirements of your firm. To get these customs CRM, you have to go for the software development companies that would help you out with building the best CRM.

Salesforce:

Salesforce is one of the high brands CRM development service providers. It is an American company, located in San Francisco. It works in all kinds of customers concerns, be it marketing or sales to customer service. It can be used by all of your management teams to grow your relationship with the customers. Mostly it deals with the designing of CRM applications for businesses and enterprises.

Now let's see which one is better than the other.

Advantages of a custom CRM:

Cost-effective:

With custom CRM you do not have to buy licenses or pay monthly or yearly. You can easily cut down costs by developing your own CRM software. Moreover, you can also share this CRM with as many users as you need to.

Extensibility:

You will be given the option to add as many features as you want, to your system if you want to expand your business.

Productiveness:

As the custom CRM is based on the company's workflow pattern, so it will minimize the period needed by the employees to understand the software.

Freedom to add more features:

Unlike off-the-shelf CRMs, you opt for different other features. For instance, you can combine marketing, sales, and services in one platform. This way you can avoid buying the out-of-the-box solutions separately.

Integrity and synchronization:

It helps to improve integration and relation between businesses or other companies. You can add integrate 3rd-party applications and systems also.

Advantages of Salesforce:

Scalable and customized:

No matter if you want something to look after your company's relationship with the customer or you're looking for a customer base that can go a long way with you, salesforce is capable of both. It is not only scalable but it can be changed and customized as per the needs of your business.

Security:

Security has remained a prime focus of the salesforce system from the very start. Salesforce comes with pre-installed security software that allows you (the business owners) to decide who can access the data.

Number of features for market and salespersons:

Salesforce comes with various features like task management, workflow creation, contact management, collaboration tools, customer engagement tools, analytics, and a mobile-ready dashboard. No other CRM software provides such facilities. Also for marketers, there are several features, like social media integration, email integration, and marketing lead monitoring.

Salesforce has one standout feature that is its CRM platform. It is the reason why salesforce is considered one of the reliable platforms to go for. It includes:

1. App cloud
2. Sales cloud
3. Marketing cloud
4. Community cloud
5. Service Cloud
6. Data cloud
7. Analytics cloud
8. IoT (internet of things) which links customers to Google services

Which one is better? Custom CRM or Salesforce?

Now with lots of advantages of each of them, you must be confused to choosing one of them. Let me make it a bit easy for you. Talking about salesforce, it is very much suitable and reliable for large firms. Some big names like NBC, IBM, Herman Miller, Mercedes Benz, travel republic PayPal, and many others are using salesforce.

When it comes to the payment process, you have to pay monthly or yearly on salesforce. The most expensive package with extensive functionality will cost you $300 per user per month. Seeing the price, you must be thinking that salesforce is going to cost you a lot. Yes, it will, but with lots more advantages. However, you can go for a custom CRM, which will not cost you more than a few bucks, for each customer.

Well, everyone's business is unique and so are their needs towards it. You might need one thing and the other business doesn't require that, so you must opt for one of these that totally suits your needs and requirements.

So wrapping up this, you have got two options to go for. If you're a large enterprise, then I would suggest you opt for the salesforce system, as this is the most used and most popular solution in the world. But, if you have just started a new venture, then you must not choose salesforce. Consider the custom CRM that will help you in completing all your business requirements, needs, and objectives.

We hope you liked the article and it was beneficial for you. Thanks.

Credit: Vivid Art Studioz, LTD.
Author: Jasmine A. Hart
Title: Editor and Writer @Vivid Art Studioz, LTD.
Published: April 27, 2022